The current “killer application” for algorithmic game theory is certainly on-line advertising. The traditional advertising industry is undergoing great turmoil due to this on-line advertising as well as other technological changes which may not only give viewers more relevant and less annoying ads, but also may start addressing the main problem from the point of view of advertisers, captured by the famous quote “Half the money I spend on advertising is wasted; the trouble is I don’t know which half”.
This highly entertaining video is from the point of view of traditional advertising (thanks to Eyal Manor for the link).
June 13, 2009 at 1:41 am |
[...] The Advertising Industry « Algorithmic Game Theory [...]
June 18, 2009 at 2:33 pm |
[...] The Advertising Industry. On the impact of algorithmic game theory in online advertising. Definitely check out the youtube video: [...]
November 16, 2009 at 3:39 am |
[...] The Advertising Industry var addthis_pub = ''; var addthis_language = 'en';var addthis_options = 'email, favorites, digg, delicious, myspace, google, facebook, reddit, live, more'; publicitéAdvertising online, publicité, théorie des jeux [...]