The world of online dating is one of the most significant demonstrations of how much the Internet has changed our lives. Finding a spouse (or even just sex) is one of the most basic human activities and every culture has put much effort into structuring it just so. Yet, within a very short time, online dating has captured a huge share of this deeply socially rooted “market”. I would say that this is more due to the deficiencies of the current “offline” models than due to the strength of the current online systems. Maybe it is time for some new models of online dating?