For those AGT/E researchers working on questions related to Ad-auctions (like most of those employed by Google/Yahoo/Microsoft), and writing nice theoretical papers for workshops like the coming “Ad auctions workshop“, it is interesting to see an overview of the messy real word, as can be found in keynote talk given by Terrence Kawaja in a recent event organized by the Interactive Advertising Bureau.
[...] Internet Advertising: Theory and Practice « Algorithmic Game-Theory/Economics [...]
I saw this talk and thought it was business-speak and somewhat dramatized. Whenever a newish thing comes out (like AdX, broadband, mobile, social media, whatever), IAB does these talks and reports, listing the various players and acronyms. They also “predict” trends, usually one of the hockey stick curves. I find it difficult to glean a contrarian thought or insight (those are hard to get anyway).
– metoo
In order to provide this service they need to not only read all of you communications but keep it for an unspecified period of time to learn your habits. Not only is this like the post office photocopying every letter you send or the phone company recording your every conversation it’s also like someone following you around with a video camera recording your every move. They’re then free to sell this information to anyone they wish.
I saw this talk and thought it was business-speak and somewhat dramatized. Whenever a newish thing comes out (like AdX, broadband, mobile, social media, whatever), IAB does these talks and reports, listing the various players and acronyms. They also “predict” trends, usually one of the hockey stick curves. I find it difficult to glean a contrarian thought or insight (those are hard to get anyway).
thanks
killing games
[...] with most interest now going beyond the basic multi-slot “adwords auction“, to the more sophisticated types of challenges raised by display auctions, ad-exchanges, privacy issues, social networks, and [...]
It’s a pretty comprehensive discussion of internet advertising from a functional standpoint.
Kirk Dover
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